I am a designer, I am a researcher and I am a teacher. My goal is to understand problems to find the best possible way to resolve them, and to do this through the effective transmission of information among a team of driven individuals.
I understand the world through the fashion lens: both in the sense of the clothes we choose to live in and in the manner in which we conduct our interaction with them. I define fashion as human emotions, behaviours, understanding and motivations that are in constant change. I believe that understanding our relationship to fashion is crucial in understanding the social constructs of our unprecedented zeitgeist.
I recently graduated from my MSc in Applied Psychology in Fashion and I believe that fashion can be a force for good. My goal is to implement my skills, experience and knowledge to improve the state of fashion for an inclusive and sustainable future through communication, education and research.
2013 - Present
ATELIER SESENTA Y CUATRO
Fashion Design and Consumer Experience Manager. Monterrey, Mexico.
Using qualitative consumer psychology approaches, I deal one-to-one with customers for private design consultations to create a personalized experience as well as to tailor the final product to the customer’s wants and needs. I manage the pattern-making and production processes through to the delivery of the product.
I am writing for different publications (Blogs and Magazines) on the subject of the intersections of art, design and science through the lens of Psychology and Fashion. These include NetoFreya, a menswear blog based in Mexico City and Seisma Magazine, an art and science magazine based in the United Kingdom.
2018 - 2019
UNIVERSITY OF THE ARTS LONDON
Research Assistant. London, UK.
I assisted in the replication of consumer psychology experiments at the London College of Fashion using eye-tracking technology. My responsibilities included stimuli creation, programming of the Tobbi Pro eyetracking software, sample control of the data output and setting of AOIs. Additionally, I assisted in the Psychology department of the University in the archiving of academic material. I also worked in the archiving of the Swarovski collection of the Fashion and Textiles department at Central Saint Martins.
2018 & 2019
Consumer Experience Consultant. (Various), Mexico.
I consulted with Scintia, a synthetic biology company based in Mexico, on how to best use Consumer Psychology for curating 2 Bio-art exhibits. I was also hired to write the main texts that were printed in vinyl at the various stages of the exhibit. The first Bio-art exhibit, "Lúcida" opened on April 2018 in the Museum of Contemporary Art (MARCO) in Monterrey. The second Bio-art exhibit, "Sinestesia" opened on September 2019 in the 'Museo de la Luz' in Mexico City.
2015 - 2018
ALIANZA FRANCESA DE MONTERREY
Teacher and Cultural Assistant. San Pedro, Mexico.
I taught french as a foreign language at various levels. From basic courses for juniors (10-15 year-olds) to personalized advances courses (eg. french for medical professionals). I led a Design Thinking workshop for staff at the school, where other teachers faced different classroom problems with innovative approaches that could be shared with the faculty and staff. I used CX approaches to curate and assist in various cultural events within the gallery of the Alliance Française and throughout other events at different locations.
Runway Assistant Coordinator. Los Angeles, CA.
I administered the backstage activities at Emily Daccarett’s debut runway show in Los Angeles Fashion Week. I assisted in the design and printing of technical files that instructed the styling of each outfit. I managed a team of backstage dressers and I assisted in the Collection of gifts and publicity materials that were put together in the brand’s press kit.
Design and Patternmaking Assistant. Paris, France.
For my final year internship, I assisted in the design and production process of ethical and ecological fashion as part of the EELD team. My work consisted of cross-referencing colour-codes, requesting estimates of crystals for embroideries, laces, and low carbon-emission fabrics. My main responsibilities consisted in interpreting the designs I was handed by the studio and using the moulage technique on the workshop’s mannequin to create the toiles and patterns that were then sent out for sample production and grading.
2009 - 2012
Backstage Runway and Showroom Support. (Galliano, Chalayan, et al.). Paris, France.
As part of the professional experience scheme at Istituto Marangoni, I worked at various short internships during the Paris Fashion Weeks throughout my studies. These included responsibilities as sewing assistant, dresser, host, visual merchandiser and brand representative. I worked at shows and showrooms for brands like John Galliano, Hussein Chalayan, Francesco Smalto, Tomorrow Ltd and Alexander Wang.
2018 - Present
LONDON COLLEGE OF FASHION
MSc Applied Psychology in Fashion. London, UK.
· Psychology theory: cognition, personality, social psychology, creativity and team dynamics.
· Design thinking and consumer behaviour.
· Research methodology: Qualitative, Quantitative and Mixed Methods approaches.
· Neuromarketing techniques: Eye tracking.
· Data analysis and statistics.
Faculty Training. Milano, Italy.
· Pedagogy theory: models of self-actualization, theory of learning.
· Public speaking skills.
· Teaching methods for design and creative subjects.
2009 - 2012
Fashion Design 3-Year Undergraduate Programme. Paris, France.
· Fashion illustration and collection design.
· History of arts and History of costume.
· Trend analysis and coolhunting.
· Patternmaking, sewing and production techniques.
· Textiles: typology, uses and production techniques.
Spanish | English | French
Data Collection: Psytoolkit, Google Forms, Tobii Pro Eyetracker
Data Analysis: SPSS, NVivo
Adobe: Illustrator, InDesign, Photoshop
Microsoft Office: Word, Excel, PowerPoint
Achievements, Awards and Extracurricular Activities :
2019 : London. Creative Conscience Project. Research in purpose, motivation, and learning.
2018 : London. Researcher at the Fashion Psychology Research Laboratory (London College of Fashion).
2018 : Puebla. Speaker at Proyecta: First Fashion and Design Congress from Universidad Angelopolis.
2018 : Monterrey. Consulting Curator for Scintia BioArt Exposition at the Museum of Contemporary Art.
2017 : Monterrey. Curator at Atelier Sesenta y Cuatro Exposition at Alianza Francesa de Monterrey.
2015 : Monterrey. Curator at Atelier Sesenta y Cuatro Exposition at Alianza Francesa de Monterrey.
2014 : Monterrey. Curator at Atelier Sesenta y Cuatro Exposition at Centro Cultural Plaza Fátima.
2012 : Paris. Finalist for the Best Collection at Istituto Marangoni Runway Show.
2012 : London. Collection presentation at London Graduate Fashion Week for Istituto Marangoni.
2012 : Paris. Sophie Hallette Sponsorship. (Publication in the September 2012 Catalogue).