Fashion Psychology | Daniel Almaguer Buentello, MSc

Getting an Academic Publication (3 years in the making)

My Master's thesis was a project I actually quite enjoyed. I wrote a thesis on unisex fashion through the lens of consumer behaviour –...

Digging Up Old Portfolios

For one reason or another I began to dig up old portfolios from my undergraduate final year and my first years setting up my workshop. It...

Cognición investida: La puerta de entrada hacia la neurociencia de la moda

Dentro de la investigación científica del comportamiento y la conciencia, existe una variante teórica que está abriendo las puertas a...

Fashion consciousness and fashion self-congruity between creatives.

Abstract: There has been a seemingly popular debate in the media about who is more fashionable in the creative industries: whether...

Fashion Psychology: between the consumer and marketing

Business depends on the transactions of goods and services. It could be considered that what is sold is the most important factor in this...

Liking of skirts for men in Regiomontano Millennials.

Abstract: Fashion dictates different shapes and trends to different genders due to their general differences in body shape, personality...

Applied Psychology in Fashion

Fashion is commonly associated with frivolity and exclusivity. Yet even this is a façade made to induce feelings that prompt consumers to...

Burnout: The Issue for Designers in a Fast Paced Industry

Media outlets have highlighted designer burnout as an important issue due to the increasing pace of the fashion industry (see WWD Staff,...

Antifashion: The Left Hand of Fashion

Fashion trends change depending on the increasing pace of history and consumerism in society; as well as economic, political and moral...