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Welcome to my portfolio. I am a designer and fashion psychology specialist. This means that I understand fashion as a human phenomenon that impacts our lives as social and individual beings. I use theory and research in psychology to analyse attitudes in fashion in the hope to find a way to use it for promoting wellbeing both within the industry and for society at large.
I have over ten years’ experience in design management of high-end made-to-measure apparel. I'm also a London College of Fashion alumnus where I studied the MSc Applied Psychology in Fashion. 

I work as a professor of fashion and french at a variety of institutions like Universidad de Monterrey and the Alliance Française, both in Mexico. My mid-term goal is to achieve a high-level PhD in consumer behaviour research. I am experienced in academic writing and peer-review.

My academic contributions can be found on my ORCID,

News: July 2024

I co-authored with some of the best Fashion Psychology Researchers for a new publication in the International Journal of Market Research!

Still recruiting! Are you a cisgender male who has shopped in the women's section? I would love to interview you!

Please reach out and we'll book an interview. Just click here and then send. No need to write anything else, I'll take care of the rest! 




Atelier60y4 is the brand name for my work as a fashion designer. In many ways, it is more my art and passion-project. It is a Slow Fashion brand that produces high-end made-to-measure men's, women's and unisex apparel using high quality textiles. 



The main goal of combining design and psychology is the ability to use a scientific approach to design thinking as a user-centric discipline. I apply these principles in my approach to curation and in researching principles of experience design.


I have collaborated with other artists and scientists to create a variety of consumer experiences and products. From galleries, service design, conferences and branding.



As a fashion psychology researcher, I have the skills necessary to design and conduct qualitative and quantitative research. From data collection to data analysis, I have a particular interest in neuromarketing and consumer insights on matters of gender identity, sustainability and digital anthropology.



Monterrey, Nuevo León, 64610

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