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Welcome to my portfolio. I am a designer and fashion psychology specialist. This means that I understand fashion as a human phenomenon that impacts our lives as social and individual beings. I use theory and research in psychology to analyse attitudes in fashion in the hope to find a way to use it for promoting wellbeing both within the industry and for society at large.
 
I have over ten years’ experience in design management of high-end made-to-measure apparel. I'm also a London College of Fashion alumnus where I studied the MSc Applied Psychology in Fashion. 

I work as a professor of fashion and french at a variety of institutions like Universidad de Monterrey and the Alliance Française, both in Mexico. My mid-term goal is to achieve a high-level PhD in consumer behaviour research. I am experienced in academic writing and peer-review.

My academic contributions can be found on my ORCID,

https://orcid.org/0000-0002-8280-2968.

News: May-July 2025​

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I am collaborating on research studying the evolution of gender identity and fashion from the 1980's to now. Please help me by answering this survey: 

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https://arts.eu.qualtrics.com/jfe/form/SV_ahrpwIAdwvnVdFc 

MY WORK

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DESIGN AND PRODUCTION

Atelier60y4 is the brand name for my work as a fashion designer. In many ways, it is more my art and passion-project. It is a Slow Fashion brand that produces high-end made-to-measure men's, women's and unisex apparel using high quality textiles. 

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EXPERIENCE DESIGN AND CURATION

The main goal of combining design and psychology is the ability to use a scientific approach to design thinking as a user-centric discipline. I apply these principles in my approach to curation and in researching principles of experience design.

COLLABORATIONS

I have collaborated with other artists and scientists to create a variety of consumer experiences and products. From galleries, service design, conferences and branding.

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RESEARCH

As a fashion psychology researcher, I have the skills necessary to design and conduct qualitative and quantitative research. From data collection to data analysis, I have a particular interest in neuromarketing and consumer insights on matters of gender identity, sustainability and digital anthropology.

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©2025 by Daniel Almaguer Buentello. Proudly created with Wix.com

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