Welcome to my portfolio. I am a designer and fashion psychology specialist. This means that I understand fashion as a human phenomenon that impacts our lives as social and individual beings. I use theory and research in psychology to analyse attitudes in fashion in the hope to find a way to use it for promoting wellbeing both within the industry and for society at large.
I have over five years’ experience in design management of high-end made-to-measure apparel. I have recently graduated from the MSc Applied Psychology in Fashion at the London College of Fashion where I contributed to consumer psychology and neuromarketing research on matters of fashion, gender, sustainability and online shopping.
Currently, I work as a professor of fashion and french at a variety of institutions like UDEM, CEDIM and the Alliance Française in Monterrey, Mexico.
DESIGN AND PRODUCTION
Atelier60y4 is the brand name for my work as a fashion designer. In many ways, it is more my art and passion-project. It is a Slow Fashion brand that produces high-end made-to-measure men's, women's and unisex apparel using high quality textiles.
EXPERIENCE DESIGN AND CURATION
The main goal of combining design and psychology is the ability to use a scientific approach to design thinking as a user-centric discipline. I apply these principles in my approach to curation and in researching principles for UX.
I have collaborated with other artists and scientists to create a variety of consumer experiences and products. From galleries, service design, conferences and branding.
As a fashion psychology researcher, I have the skills necessary to design and conduct qualitative and quantitative research. From data collection to data analysis, I have a particular interest in neuromarketing and consumer insights on matters of gender expression, sustainability and digital anthropology.