The Bluestockings Event: Poster Presentation

Note on Figure 1: Bardey et al. (2020) found that a 'unisex' label made participants' evaluation of clothing tend to the gender neutral. However, dresses and skirts were still evaluated as more feminine even with a 'unisex' label.

Note on Figure 2: From Almaguer Buentello et al. (2019), a study involving n = 16 participants per group. Sex was divided between male and female. UCs are consumers who purchase from the section opposite to their gender, Non-UCs purchase exclusively from their gender's section. In the Gender Affinity subscale, a score of 5 signifies strong disinterest in expressing gender identity through dress; a score of 505 signifies high importance is placed in expressing gender identity through dress. The psychometric subscale was validated qualitatively, and inter-item reliability was determined at α = 0.745. No significant interaction effect between UC and sex was found, F (1, 59) = 1.546, p = 0.219. There was, however, a significant effect found for UC, F (1, 59) = 14.210, p < 0.001, with a large effect size (ηp² = 0.194). There was also a significant effect found for sex, F (1, 59) = 9.866, p = 0.003, which also presented a large effect size (ηp² = 0.143).

Poster References

Adam, H. & Galinsky, A. D. (2012). Enclothed cognition. Journal of Experimental Social Psychology, 48(4), 918-925.

Almaguer Buentello, D. & Bardey, A. (2019). Unisex Shopping Behaviour in Fashion: An Exploratory Mixed-Methods Approach. MSc Thesis, London College of Fashion: UAL.

Almaguer Buentello, D., Bardey, A. & Rogaten, J. (2023). Beyond the gender dichotomy in fashion: Exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women. Journal of Fashion Marketing and Management: An International Journal, 27(4), 697-709. 

Bardey, A., Achumba-Wöllenstein, J. & Chiu, P. (2020). Exploring the third gender in fashion: From consumers’ behavior to designers’ approach towards unisex clothing. Fashion Practice, 12(3), 421-439.  

Barthes, R. (2006). The language of fashion. Berg.

Bem, D. J. (1972). Self-perception theory. In Advances in experimental social psychology (Vol. 6, pp. 1-62). Academic Press.

Bem, S.L. (1981). Gender schema theory: A cognitive account of sex typing. Psychological review, 88(4), 354-364.

Butler, J. (1988). Performative acts and gender constitution: An essay in phenomenology and feminist theory. Theatre Journal, 40(4), 519-531.

Buss, D. M. (2016). Evolutionary psychology: The new science of the mind (Fifth edition.; International student edition. ed.). Routledge.

Connell, R. W. (2005). Masculinities (2nd edition. ed.). Polity Press.

Diamond, M. (2006). Biased-interaction theory of psychosexual development: “How does one know if one is male or female?”. Sex Roles, 55, 589-600.

Fredrickson, B. L., Roberts, T. A., Noll, S. M., Quinn, D. M., & Twenge, J. M. (1998). That swimsuit becomes you: sex differences in self-objectification, restrained eating, and math performance. Journal of Personality and Social Psychology, 75(1), 269.

Frith, C. D. (2008). Social cognition. Philosophical Transactions of the Royal Society B: Biological Sciences, 363(1499), 2033-2039.

Heidari, S., Babor, T. F., De Castro, P., Tort, S., & Curno, M. (2016). Sex and gender equity in research: rationale for the SAGER guidelines and recommended use. Research Integrity and Peer Review, 1, 1-9.

Heine, S. J. (2016). Cultural psychology: International student edition (Third edition, International student edition. ed.). W.W. Norton.

Hofstede, G. (1998). In ProQuest (Firm), (Ed.), Masculinity and femininity: The taboo dimension of national cultures. SAGE Publications, Incorporated.

hooks, b. (2015). In ProQuest (Firm), (Ed.), Feminism is for everybody: Passionate politics. Routledge.

Ishii, K., Numazaki, M., & Tado'oka, Y. (2019). The effect of pink/blue clothing on implicit and explicit gender‐related self‐cognition and attitudes among men. Japanese Psychological Research, 61(2), 123-132.

López-Pérez, B., Ambrona, T., Wilson, E. L., & Khalil, M. (2016). The effect of enclothed cognition on empathic responses and helping behavior. Social Psychology, 41, 113-121.

McCracken, G. D., & Roth, V. J. (1989). Does clothing have a code? Empirical findings and theoretical implications in the study of clothing as a means of communication. International Journal of Research in Marketing, 6(1), 13-33.

Sirgy, M. J. (1986). Self-congruity: Toward a theory of personality and cybernetics. Praeger Publishers.

Turner, W. B. (2000). A genealogy of queer theory. Temple University Press.

Almaguer Buentello, D. (2025, June 11). Fashion gender schema: A theoretical approach [Poster presentation]. The Bluestockings Salon at LCF, London, United Kingdom.